#MakeLifeARide was the hashtag slogan for the first ever South Africa (SA) BMW Motorrad Days in Clarens. With first class arrangement and facilities, in line with what loyal supporters of the brand had come accustomed to with any BMW event. Event sponsors included Picot & Moss Victorinox Swiss Army Timepieces, Place in the Sun Wines, Thabo Mofutsanyane District Municipality, Jacaranda 94.2, Metzeler and Engen.It was rubber to tar for the BMW fans that came from all directions. Joburgers were advised by BMW Motorrad to take the dirty, rocky and steep 302km journey from off the beaten track and toward the Old Mill Drift 4X4 mountain pass. Durbanites to take the road less travelled making their way to De Beer’s Pass, which connects Ladysmith and Harrismith seamlessly. While Capetonians, who had the longest ride by 894km were advised to head on down Route 62 along the Breede River, passing the valleys most pristine vineyards.
Those who were coming to the BMW Motorrad Clarens were also encouraged to snap away and share their journey to Clarens, by uploading their photos to Instagram using the hashtag #MotorradDaysSA. And some of the photos were posted on the BMW Motorrad SA Facebook (Fb) page and one photo was of a man taking a ride along the Lesotho border.
BMW riders were given exactly what was promised in the lead up to BMW Motorrad Clarens. Firstly the selection of Clarens as the location for the event seemed to work out beautiful for those in attendance who on the BMW Motorrad SA fb page complimented the good roads and beautiful scenery of the town geared for tourism as there were lots of pubs and restaurants to enjoy.
The stunt riders seem to also have been a highlight for the BMW riders. On the not so good side, however some of the BMW supporters who came for the weekend festivities felt the entrance fee to be over-priced, as well as the stalls that were selling BMW merchandise of caps, t-shirts and such, which the loyal supporters of the BMW brand found to also be outdated and in need of a new range. The feeling among some of the attendees was also that food and beer stalls cost more than the shops on the outside.